The brief:

Motor Happy was a new financial services provider for motoring; they were born out of their parent company Liquid Capital.

They needed help with their website, social media channels, and media strategy.

Our task was to launch Motor Happy to the market with all the right systems in place.

The process:

This was an extremely fun project and client to work with. They were high energy and had endless ideas. They were also very open to new ways of working.

I proposed that we take a week out of everyone’s schedules, and work collaboratively to design their website and quote engine.
We got the clients, developers, strategists, and UX folk into the room and we brainstormed. Every time we had a new component, element, or page structure it would go into UI design team.

It was the first “lean” project I took ownership of that involved clients as well as designers. We didn’t produce wireframes or any other unnecessary artifacts.

The main goal of the digital channels is to sell. We worked hard on designing for persuasion. This included making the (sometimes very complicated) business rules and exceptions as clear as possible to users while placing calls-to-action strategically.