Thandi Guilherme Thandi Guilherme

Service Design 101 - 2019

I wrote this article because I had been thinking about a way to explain Service Design in a clear way for stakeholders.

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Thandi Guilherme Thandi Guilherme

The Fresh Hell that is AIB - 2018

After getting fed up with the loop I was stuck in with Bank of Ireland, I decided to move banks. But it wasn’t all smooth sailing and once again I’m tackling weird design in the finance industry in Ireland - with some suggestions!

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Thandi Guilherme Thandi Guilherme

Bank of Ireland: my CX/SD disaster - 2018

I wrote this article when I’d just moved to Ireland and was in “settle” mode. I was amazed at how inefficient the banking process was. In this article, I share some of the bad design I found and suggested ways to improve them.

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Thandi Guilherme Thandi Guilherme

The User Experience of looking for a job – 2018

I wrote this after going through a bunch of job applications and getting fed with the bad experience. I believe that every problem is a design problem and can be solved by thinking about the various players: business, tech, users.

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Thandi Guilherme Thandi Guilherme

I bet your Agile process is broken – 2017

I wrote this to highlight the realities of practicing Agile design and development methods within enterprise level companies – where change is slow, and Agile is mostly a buzzword.
I spoke about this controversial topic as the keynote speaker at the 2017 World IA Day in Johannesburg prior to publishing.

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Thandi Guilherme Thandi Guilherme

Social Media isn’t for Everyone - 2014

I wrote this article to highlight the fact that in order for brands to utilise social media effectively, it’s more than just being present on all networks. It’s about identifying and fixing current channels and then defining your value proposition on social. Basically, be relevant, not ever-present.

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Thandi Guilherme Thandi Guilherme

The UX Tightrope - 2013

I wrote this article, early in my career, to highlight some of the challenges and approaches I have found when working with big companies; I wanted to illustrate the difference in the way that agencies and their clients work and how best to overcome any difficulties.

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Thandi Guilherme Thandi Guilherme

The Urban Interface - 2013/4

I wrote an article in 2013 and then subsequently spoke at World IA Day in 2014 about a topic close to my heart: traffic. If you’ve ever thought: “there must be a way to solve this”, you might relate.

I applied common User experience design principles to the traffic problems in Johannesburg and figured some interesting things out.

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